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Takeda | Brand & Customer Manager PDT 


  • Create, maintain, and increase brand awareness and loyalty among customers to a specific product.
  • Lead the cross-functional team through strategic planning process, from analysis to strategy development and to implementation.
  • Uncover customer insights and deliver innovative marketing campaigns


  • Lead the cross-functional brand team to develop and implement innovative growth strategies;
  • Align the brand team, the field teams and the senior management around the brand’s direction, choices and tactics
  • Identify and Implement multi-channel engagement strategies and solutions including digital, mailings & newsletter, media & PR activities for all customers in line with the strategic plan and compliance
  • Manage marketing campaigns across print, promotional materials, congresses and online platforms; ensure high standard to meet customers’ expectations and to build the credibility of brand
  • Collect and analyze data and insights on market dynamics, customer trends, brand positioning and competitors’ activities. Establish and assess KPIs for brand awareness, adoption and advocacy
  • Lead and manage end to end new indications’ launches and other brand life cycle events
  • Support the forecasting & planning process by providing insights on the market trends and growth opportunities
  • Effective budget control and resource management within predefined marketing project budgets
  • Interface with the regional brand team and serve as a liaison for internal stakeholders regarding the brand strategy and KPIs

Critical Skills and Competencies

  • Strategic Approach: Balances between the long-term vision while driving the short-term goals
  • Analytical thinking: Ensures that all marketing activities are based on solid insights and are being constantly optimized through well-defined KPIs.
  • Project management: Masters agility and effectively juggles between tasks leading the brand team through complex projects
  • Collaboration: Builds a collaborative network of relationships with people in a variety of functions and roles, and leverages formal and informal networks to accomplish goals. Promotes shared responsibility for getting things accomplished across our organization.
  • Drive for Results: Holds self and others accountable for delivering on commitments that align with our short and long-term goals, never forgetting the end result is to help patients through innovation in medicine
  • Engage Others- Communicate with Impact: Motivates and influences others to gain support for ideas, strategies and actions in service to providing superior pharmaceutical products to patients; provides appropriate background so that messages are meaningful with audiences
  • Customer & Patient centricity: Focuses on customer experience and satisfaction and delivers a quality service or product to the agreed standards; understands the unmet needs of the patients

Experience and Education

  • HBO, Marketing, Commercial Economics, E-Commerce or Communication
  • Minimum 3 years work experience in the pharmaceutical industry (Rx market) as Product Manager
  • Experience in product life cycle management (launches, LOE management, etc.)
  • Proven track record of managing complex cross-functional projects in a matrix organization
  • Deep knowledge of the health care system, especially hospital
  • Excellent understanding of marketing and sales, including new marketing techniques
  • Proven knowledge of commercial processes/business acumen
  • Knowledge of standards, procedures, policies and codes of conduct of Pharmaceutical Market
  • Outstanding communication skills and ability to influence without authority

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